When thinking of what to write about in my first article on this website (which later didn’t turn out to be my actual first one), I realised one could simply talk about the project itself and explain IDENTITY DRESS through all forms. But to present it through the eye of the participant might be the most interesting one. More…
creative process, Eric Maj Potočnik, exhibition, fashion, Fashion Design Exhibition, Featured, Feyrouz Ashoura, identity dress, IDENTITY DRESS 2013, identitydress, ljubljana, Matjaž Plošinjak, Month of Design Ljubljana, slovenia
Assaad Awad is, without a doubt, a distinctive name of the Madrid fashion scene. With his unique conceptual approach on design, bold aesthetics and uncompromising devotion in supporting craftsmanship, this IDENTITY DRESS 2014 designer has recently contributed to Museo del Traje, the garment museum of Spain. Based on a selection of designs by the legendary Cristóbal Balenciaga, Assaad created an hommage to “the master of us all”, as Balenciaga got respectfully labelled by the infamous monsieur Dior.
I met Nika Ravnik, Ljubljana based designer of niOka at the first edition of IDENTITY DRESS back in October 2013. To be more precise we were both part of the selection and happened to sit in front of each other at the welcome lunch that the IDENTITY DRESS team had organised for us. Her friendliness and simplicity struck me right away; when she talked to me she had a huge smile and we started chatting and getting to know each other over the meal.
It is official! The 3rd edition of IDENTITY DRESS project goes independent!
IDENTITY DRESS 2015 exhibition with its opening show will take place on 19 November 2015 at the National Museum of Slovenia, Ljubljana, and will stay there until 13 December 2015.
The success of the first edition of IDENTITY DRESS, an enthusiastic creative experiment with a diverse palette of international design talents involved, indicated a great potential of the concept. Keeping the coherence of the basic idea, the second edition of IDENTITY DRESS was brought to life as one of the major program components of the international festival for creative industries Month of Design Ljubljana 2014 (Ljubljana, Slovenia, EU). One basic dress pattern cut, many interpretations! The exhibition with its opening show was undoubtedly a true fashion-related highlight in the region.
Adam Jones, All Strings Detached, Ana Ljubinković, Asa Kazingmei, Assaad Awad, Branko Popović, Chisung Ihn, cliché, D'ora Tokai, David Bacali, divka, Emre Tamer, Eric Maj Potočnik, fashion, Fashion Design Exhibition, Featured, Halina Mrożek, IDENTITY DRESS 2014, Iztok Drabik, iztokd, Je suis belle, Jelena Pirkmajer, Jennifer Sutton, Little Shilpa, Ljiljana Majkić, ljubljana, ludus, Marius Janusauskas, Martinez Lierah, Matjaž Plošinjak, Month of Design Ljubljana, wisharawish
What does it mean to be constrained within outside imposed boundaries?
Life is unpredictable. We are living amongst an ecosystem with trillions of components in which we are constantly exposed to an almost infinite number of outside factors that can just happen in a second and transform the rest of our life forever, by sometimes changing the course to somehow very drastic angles and directions.
The following designers and brands have taken part in the IDENTITY DRESS project in 2013, 2014 and 2015.
While I was working on this article I went to the National Museum of Slovenia for about four times in a row, so one of their employees already asked me if I was becoming their daily visitor… I think my last visit dates back to my primary school years, so re-visiting it after quite a long time made me think about the attitude towards our own history. Are we aware enough of our national history? Are we proud of it?
IDENTITY DRESS started as an idea of a creative experiment. One basic dress pattern cut, many interpretations. Nothing more, nothing less. The idea was brought to life by Eric Maj Potočnik in summer 2013 and its first edition was put on display in the autumn of the same year. Back then surprisingly low on budget for a fashion event, but with faith and confidence the idea could grow if nurtured well.
Boudoir, Branko Popović, Degenerotika, Eric Maj Potočnik, Eric Matyash, Eva Ana Kazić, Fashion Design Exhibition, Featured, Feyrouz Ashoura, Fsemogoćnjy Jhezus, Hemyca, IDENTITY DRESS 2013, Iztok Drabik, iztokd, Lara Jensen, Leyre Valiente, Lilach Eliyahu, Liria Pristine, ljubljana, Marta Miljanić, Matjaž Plošinjak, Month of Design Ljubljana, nioka, Sari Valenci, Sofija Urumović, Timothy & Samvel, Zino Touafek