IDENTITY DRESS 2013 Feyrouz Ahoura Work Process

Creatives involved, Designers, Extras, IDENTITY DRESS 2013, Past Editions, People

IDENTITY DRESS, The project seen from an inside eye

20 Aug , 2015  

When thinking of what to write about in my first article on this website (which later didn’t turn out to be my actual first one), I realised one could simply talk about the project itself and explain IDENTITY DRESS through all forms. But to present it through the eye of the participant might be the most interesting one. More…

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Assaad Awad plays Balenciaga / Source:

Designers, Extras, News, People

Assaad Awad Plays Balenciaga

16 Aug , 2015   Gallery

Assaad Awad is, without a doubt, a distinctive name of the Madrid fashion scene. With his unique conceptual approach on design, bold aesthetics and uncompromising devotion in supporting craftsmanship, this IDENTITY DRESS 2014 designer has recently contributed to Museo del Traje, the garment museum of Spain. Based on a selection of designs by the legendary Cristóbal Balenciaga, Assaad created an hommage to “the master of us all”, as Balenciaga got respectfully labelled by the infamous monsieur Dior.


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IDENTITY DRESS Nika ravnik niOka

Designers, IDENTITY DRESS 2013, News, Past Editions, People

Nika Ravnik, designer @ niOka

13 Aug , 2015   Gallery

I met Nika Ravnik, Ljubljana based designer of niOka at the first edition of IDENTITY DRESS back in October 2013. To be more precise we were both part of the selection and happened to sit in front of each other at the welcome lunch that the IDENTITY DRESS team had organised for us. Her friendliness and simplicity struck me right away; when she talked to me she had a huge smile and we started chatting and getting to know each other over the meal.


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Detail of IDENTITY DRESS by Emre Tamer


IDENTITY DRESS 2015 in progress!

11 Aug , 2015  

It is official! The 3rd edition of IDENTITY DRESS project goes independent!

IDENTITY DRESS 2015 exhibition with its opening show will take place on 19 November 2015 at the National Museum of Slovenia, Ljubljana, and will stay there until 13 December 2015.


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Opening show of the IDENTITY DRESS 2014 / Photo: Helena Milost @ Month of Design Ljubljana

IDENTITY DRESS 2014, News, Past Editions


11 Aug , 2015   Gallery

The success of the first edition of IDENTITY DRESS, an enthusiastic creative experiment with a diverse palette of international design talents involved, indicated a great potential of the concept. Keeping the coherence of the basic idea, the second edition of IDENTITY DRESS was brought to life as one of the major program components of the international festival for creative industries Month of Design Ljubljana 2014 (Ljubljana, Slovenia, EU). One basic dress pattern cut, many interpretations! The exhibition with its opening show was undoubtedly a true fashion-related highlight in the region.


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IDENTITY DRESS inspiration


Embracing the limits

11 Aug , 2015  

What does it mean to be constrained within outside imposed boundaries? 

Life is unpredictable. We are living amongst an ecosystem with trillions of components in which we are constantly exposed to an almost infinite number of outside factors that can just happen in a second and transform the rest of our life forever, by sometimes changing the course to somehow very drastic angles and directions.


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Designers, IDENTITY DRESS 2013, IDENTITY DRESS 2014, News, Past Editions, People


11 Aug , 2015  

The following designers and brands have taken part in the IDENTITY DRESS project in 2013, 2014 and 2015.


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Main staircase of the museum

Extras, News, Partners

National Museum of Slovenia, no ghosts but lots of stories

11 Aug , 2015   Gallery

While I was working on this article I went to the National Museum of Slovenia for about four times in a row, so one of their employees already asked me if I was becoming their daily visitor… I think my last visit dates back to my primary school years, so re-visiting it after quite a long time made me think about the attitude towards our own history. Are we aware enough of our national history? Are we proud of it?


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Opening show finale at IDENTITY DRESS 2013

IDENTITY DRESS 2013, News, Past Editions


11 Aug , 2015   Gallery

IDENTITY DRESS started as an idea of a creative experiment. One basic dress pattern cut, many interpretations. Nothing more, nothing less. The idea was brought to life by Eric Maj Potočnik in summer 2013 and its first edition was put on display in the autumn of the same year. Back then surprisingly low on budget for a fashion event, but with faith and confidence the idea could grow if nurtured well. 


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