Assaad Awad plays Balenciaga / Source: assaadawad.com

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Assaad Awad Plays Balenciaga

16 Aug , 2015   Gallery

Assaad Awad is, without a doubt, a distinctive name of the Madrid fashion scene. With his unique conceptual approach on design, bold aesthetics and uncompromising devotion in supporting craftsmanship, this IDENTITY DRESS 2014 designer has recently contributed to Museo del Traje, the garment museum of Spain. Based on a selection of designs by the legendary Cristóbal Balenciaga, Assaad created an hommage to “the master of us all”, as Balenciaga got respectfully labelled by the infamous monsieur Dior.

 

Assaad Awad plays Balenciaga @ Museo del Traje, Madrid (Spain) / Source: assaadawad.com
Assaad Awad plays Balenciaga @ Museo del Traje, Madrid (Spain)  /  Source: assaadawad.com

 

The section of the permanent exhibition at Museo del Traje dedicated to Cristóbal Balenciaga has been enriched with accessories designed by Assaad Awad, whose reinterpretations are being shown in symbiosis with the Balenciaga dresses. The exhibition is being put on display from 23 April until 28 October 2015 and it consists of three stages. The first one is a study through the fashion collections of the museum; followed by the presentation of the production stage of the hommage process; and finally: the exhibition itself.

 

The exhibition speaks of a collaboration of two creative minds, both focused in creating meticulously produced timeless designs, refusing trend-related boundaries, but rather creating stories of their own. Time-separated, but united through their work. The exhibition raises the awareness the old is not necessarily out-of-date. It is timeless if treated with respect. And the new? Only without being limited by fast-moving trends or market pressure designer is able to create items with the potential of becoming timeless.

Assaad emphasizes one might first assume styles of Balenciaga and Awad do not speak the same language, however they meet when it comes to craftsmanship. Craftsmanship, the attitude towards the execution, is what truly connects them. When speaking of the Assaad Awad Plays Balenciaga project, designer collaborated with Bern Menendez on wooden parts, Biliana Borissova on hats, he created jewelry in collaboration with Art School #1 and basketry with Idoia Cuesta. In addition, illustrations were created by Isabel Ceballos, embroidery by JT Bordadores and latex parts by MadRubb Madrid.

 

If in Madrid in the near future Museo del Traje is undoubtedly a place to visit. Besides the must-see symbiosis of Assad Awad and Cristóbal Balenciaga, the museum offers over 160 000 pieces and documents. Walk through the past to understand the present… And for the ones fluent in Spanish, please see a short presentation video below.

 

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Eric Maj Potočnik By    
Eric is the author of the IDENTITY DRESS concept. He has been working within various fields of arts and creative industries for over a decade. As a fashion designer and stylist he represents one half of the design duo Eric Matyash, currently focused in the international development of the brand. Prior establishing IDENTITY DRESS as an independent platform he held the position of a fashion editor at design festival Month of Design Ljubljana. Eric likes to wear his shirts fully buttoned, adores sighthounds, and would kill for a good slice of pavlova cake!



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