Ana Ljubinković’s name was no stranger to me. In fact, as a buyer I had come across her work that got me right at the first glance. Her dramatic yet playful use of colours, shapes and details felt intriguing. I never got to meet her in person, but I must tell I admire her path so far and her approach to fashion, in a limited market, in a limited industry. To me Ana represents the fighter, she knows why she is here to design for; without compromising her ideals and visions she manages to break through in her region and domain.
When thinking of what to write about in my first article on this website (which later didn’t turn out to be my actual first one), I realised one could simply talk about the project itself and explain IDENTITY DRESS through all forms. But to present it through the eye of the participant might be the most interesting one. More…
creative process, Eric Maj Potočnik, exhibition, fashion, Fashion Design Exhibition, Featured, Feyrouz Ashoura, identity dress, IDENTITY DRESS 2013, identitydress, ljubljana, Matjaž Plošinjak, Month of Design Ljubljana, slovenia
I met Nika Ravnik, Ljubljana based designer of niOka at the first edition of IDENTITY DRESS back in October 2013. To be more precise we were both part of the selection and happened to sit in front of each other at the welcome lunch that the IDENTITY DRESS team had organised for us. Her friendliness and simplicity struck me right away; when she talked to me she had a huge smile and we started chatting and getting to know each other over the meal.
The success of the first edition of IDENTITY DRESS, an enthusiastic creative experiment with a diverse palette of international design talents involved, indicated a great potential of the concept. Keeping the coherence of the basic idea, the second edition of IDENTITY DRESS was brought to life as one of the major program components of the international festival for creative industries Month of Design Ljubljana 2014 (Ljubljana, Slovenia, EU). One basic dress pattern cut, many interpretations! The exhibition with its opening show was undoubtedly a true fashion-related highlight in the region.
Adam Jones, All Strings Detached, Ana Ljubinković, Asa Kazingmei, Assaad Awad, Branko Popović, Chisung Ihn, cliché, D'ora Tokai, David Bacali, divka, Emre Tamer, Eric Maj Potočnik, fashion, Fashion Design Exhibition, Featured, Halina Mrożek, IDENTITY DRESS 2014, Iztok Drabik, iztokd, Je suis belle, Jelena Pirkmajer, Jennifer Sutton, Little Shilpa, Ljiljana Majkić, ljubljana, ludus, Marius Janusauskas, Martinez Lierah, Matjaž Plošinjak, Month of Design Ljubljana, wisharawish
The following designers and brands have taken part in the IDENTITY DRESS project in 2013, 2014 and 2015.
IDENTITY DRESS started as an idea of a creative experiment. One basic dress pattern cut, many interpretations. Nothing more, nothing less. The idea was brought to life by Eric Maj Potočnik in summer 2013 and its first edition was put on display in the autumn of the same year. Back then surprisingly low on budget for a fashion event, but with faith and confidence the idea could grow if nurtured well.
Boudoir, Branko Popović, Degenerotika, Eric Maj Potočnik, Eric Matyash, Eva Ana Kazić, Fashion Design Exhibition, Featured, Feyrouz Ashoura, Fsemogoćnjy Jhezus, Hemyca, IDENTITY DRESS 2013, Iztok Drabik, iztokd, Lara Jensen, Leyre Valiente, Lilach Eliyahu, Liria Pristine, ljubljana, Marta Miljanić, Matjaž Plošinjak, Month of Design Ljubljana, nioka, Sari Valenci, Sofija Urumović, Timothy & Samvel, Zino Touafek