Assaad Awad is, without a doubt, a distinctive name of the Madrid fashion scene. With his unique conceptual approach on design, bold aesthetics and uncompromising devotion in supporting craftsmanship, this IDENTITY DRESS 2014 designer has recently contributed to Museo del Traje, the garment museum of Spain. Based on a selection of designs by the legendary Cristóbal Balenciaga, Assaad created an hommage to “the master of us all”, as Balenciaga got respectfully labelled by the infamous monsieur Dior.
I met Nika Ravnik, Ljubljana based designer of niOka at the first edition of IDENTITY DRESS back in October 2013. To be more precise we were both part of the selection and happened to sit in front of each other at the welcome lunch that the IDENTITY DRESS team had organised for us. Her friendliness and simplicity struck me right away; when she talked to me she had a huge smile and we started chatting and getting to know each other over the meal.
The following designers and brands have taken part in the IDENTITY DRESS project in 2013, 2014 and 2015.