Assaad Awad is, without a doubt, a distinctive name of the Madrid fashion scene. With his unique conceptual approach on design, bold aesthetics and uncompromising devotion in supporting craftsmanship, this IDENTITY DRESS 2014 designer has recently contributed to Museo del Traje, the garment museum of Spain. Based on a selection of designs by the legendary Cristóbal Balenciaga, Assaad created an hommage to “the master of us all”, as Balenciaga got respectfully labelled by the infamous monsieur Dior.
The success of the first edition of IDENTITY DRESS, an enthusiastic creative experiment with a diverse palette of international design talents involved, indicated a great potential of the concept. Keeping the coherence of the basic idea, the second edition of IDENTITY DRESS was brought to life as one of the major program components of the international festival for creative industries Month of Design Ljubljana 2014 (Ljubljana, Slovenia, EU). One basic dress pattern cut, many interpretations! The exhibition with its opening show was undoubtedly a true fashion-related highlight in the region.
Adam Jones, All Strings Detached, Ana Ljubinković, Asa Kazingmei, Assaad Awad, Branko Popović, Chisung Ihn, cliché, D'ora Tokai, David Bacali, divka, Emre Tamer, Eric Maj Potočnik, fashion, Fashion Design Exhibition, Featured, Halina Mrożek, IDENTITY DRESS 2014, Iztok Drabik, iztokd, Je suis belle, Jelena Pirkmajer, Jennifer Sutton, Little Shilpa, Ljiljana Majkić, ljubljana, ludus, Marius Janusauskas, Martinez Lierah, Matjaž Plošinjak, Month of Design Ljubljana, wisharawish