IDENTITY DRESS 2014 Ana Ljubinković

Designers, IDENTITY DRESS 2014, News, Past Editions, People

Ana Ljubinković

30 Sep , 2015   Gallery

Ana Ljubinković’s name was no stranger to me. In fact, as a buyer I had come across her work that got me right at the first glance. Her dramatic yet playful use of colours, shapes and details felt intriguing. I never got to meet her in person, but I must tell I admire her path so far and her approach to fashion, in a limited market, in a limited industry. To me Ana represents the fighter, she knows why she is here to design for; without compromising her ideals and visions she manages to break through in her region and domain.


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IDENTITY DRESS 2013 Feyrouz Ahoura Work Process

Creatives involved, Designers, Extras, IDENTITY DRESS 2013, Past Editions, People

IDENTITY DRESS, The project seen from an inside eye

20 Aug , 2015  

When thinking of what to write about in my first article on this website (which later didn’t turn out to be my actual first one), I realised one could simply talk about the project itself and explain IDENTITY DRESS through all forms. But to present it through the eye of the participant might be the most interesting one. More…

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IDENTITY DRESS Nika ravnik niOka

Designers, IDENTITY DRESS 2013, News, Past Editions, People

Nika Ravnik, designer @ niOka

13 Aug , 2015   Gallery

I met Nika Ravnik, Ljubljana based designer of niOka at the first edition of IDENTITY DRESS back in October 2013. To be more precise we were both part of the selection and happened to sit in front of each other at the welcome lunch that the IDENTITY DRESS team had organised for us. Her friendliness and simplicity struck me right away; when she talked to me she had a huge smile and we started chatting and getting to know each other over the meal.


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IDENTITY DRESS inspiration


Embracing the limits

11 Aug , 2015  

What does it mean to be constrained within outside imposed boundaries? 

Life is unpredictable. We are living amongst an ecosystem with trillions of components in which we are constantly exposed to an almost infinite number of outside factors that can just happen in a second and transform the rest of our life forever, by sometimes changing the course to somehow very drastic angles and directions.


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Opening show finale at IDENTITY DRESS 2013

IDENTITY DRESS 2013, News, Past Editions


11 Aug , 2015   Gallery

IDENTITY DRESS started as an idea of a creative experiment. One basic dress pattern cut, many interpretations. Nothing more, nothing less. The idea was brought to life by Eric Maj Potočnik in summer 2013 and its first edition was put on display in the autumn of the same year. Back then surprisingly low on budget for a fashion event, but with faith and confidence the idea could grow if nurtured well. 


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