Ana Ljubinković’s name was no stranger to me. In fact, as a buyer I had come across her work that got me right at the first glance. Her dramatic yet playful use of colours, shapes and details felt intriguing. I never got to meet her in person, but I must tell I admire her path so far and her approach to fashion, in a limited market, in a limited industry. To me Ana represents the fighter, she knows why she is here to design for; without compromising her ideals and visions she manages to break through in her region and domain.